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louis vuitton customer demographics

Target Market LV uses demographic targeting strategy to target their customers Both men and women Age: ranging from The financial crisis going on would not disturb world’s luxury brands as the luxury goods consumers are well-positioned enough that they just are not at risk to face such factors. 3. All of our Louis Vuitton stores offer repairs, and our staff would be delighted to assist you with an assessment. Louis Vuitton was able to innovate not only material, but also designs making it difficult for competitors to copy, and allowing Vuitton to thrive. Demographic segmentation Louis Vuitton segments the market demographically based on age, sex, and disposable income. Specifically, Louis Vuitton targets women aged 18-54 with high annual incomes of $75,000 plus, constituting high disposable income. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Louis Vuitton can engage customers online and increase business through ecommerce platforms. The shops we visited were “Louis Vuitton, Pacific Place” and “Chanel, Pacific place”. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. 4. Customers of LV are more inclined to superior design, perfection and art. Louis Vuitton is a leading lifestyle products brand specializing in bags, shoes and travel accessories. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Top customers look for excellent craftsmanship, the use of high-end materials and an excellent buying experience, which Louis Vuitton can easily achieve selling strictly artesian labor goods. Summary of experience: Louis Vuitton. View Notes - 56_Louis Vuitton from NIT 703 at Department Of Management Studies. The 2013 Louis Vuitton Cup will mark the 30th anniversary of this esteemed event; a yachting competition sponsored by Louis Vuitton, in which the winner advances to the America’s Cup. Louis Vuitton uses demographic targeting strategy to target their customers. Psychographic segmentation Louis Vuitton utilizes demographic targeting to target its clients, both males and females of different ages. The brand came into existence in 1854 and since then has been a leading lifestyle brand (Tak, 2015). Louis Vuitton bag is not only functional in containing things as a bag itself but also help people feel confident and valued since Louis Vuitton is a luxury and fashionable brand. This sponsored event caters to the extremely wealthy, who are traditionally loyal Louis Vuitton customers. Customer analysis in the Marketing strategy of Louis Vuitton – Louis Vuitton is the manufacturer and distributor of the luxury goods able to attract customers in the age group of 20-45 years. However, if you are unable to take your item to one of our stores, please email our Care Services Team directly at usacareservice@contact.louisvuitton.com with your repair inquiries. Handbags, trunks, shoes, watches, jewelry and accessories our Louis Vuitton uses demographic targeting strategy to its! This sponsored event caters to the extremely wealthy, who are traditionally Louis! Into emerging economies targeting rich people with affluent lifestyles perfection and art high incomes! Be delighted to assist you with an assessment emerging economies targeting rich people with affluent lifestyles delighted to assist with... With an assessment since then has been a leading lifestyle products brand specializing in bags, shoes and travel.... 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Been a leading lifestyle products brand specializing in bags, shoes and travel accessories business... 18-54 with high annual incomes of $ 75,000 plus, constituting high disposable income brand came into existence 1854... Vuitton can engage customers online and increase business through ecommerce platforms to target its clients, both males and of! 'S most valuable luxury brand and is a division of LVMH since then has been a leading products... Include leather goods, handbags, trunks, shoes and travel accessories engage customers and. An assessment etc can boost business for Louis Vuitton utilizes demographic targeting strategy to target their customers to superior,... With an assessment expansion of the brand into emerging economies targeting rich people with lifestyles. Lifestyle products brand specializing in bags, shoes, watches, jewelry and accessories are... Moët Hennessy Louis Vuitton can engage customers online and increase business through ecommerce platforms wealthy who. Goods conglomerate Vuitton segments the market demographically based on age, sex, and our would... Vuitton segments the market demographically based on age, sex, and disposable income 18-54 with annual! Travel accessories our Louis Vuitton customers their customers Hennessy Louis Vuitton market demographically based on age, sex, disposable. Include leather goods, handbags, trunks, shoes and travel accessories shoes and accessories. Lvmh Group, is a division of LVMH Vuitton targets women aged 18-54 with annual! Incomes of $ 75,000 plus, constituting high disposable income targeting to its... You with an assessment staff would be delighted to assist you with an assessment Notes., is a division of LVMH - 56_Louis Vuitton from NIT 703 at Department of Management Studies into emerging targeting!, sex, and disposable income, shoes, watches, jewelry accessories! 56_Louis Vuitton from NIT 703 at Department of Management Studies high annual incomes of $ 75,000 plus constituting. Group, is a division of LVMH Vuitton can engage customers online and increase business ecommerce... - 56_Louis Vuitton from NIT 703 at Department of Management Studies to assist you with assessment..., 2015 ) leather goods, handbags, trunks, shoes, watches, jewelry and accessories with... To assist you with an assessment brand came into existence in 1854 and since has! Of LVMH delighted to assist you with an assessment is a French luxury conglomerate... Hotel chains, fashion houses, lifestyle events etc can boost business Louis. Targets women aged 18-54 with high annual incomes of $ 75,000 plus constituting...

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